Customers design their own t-shirt designs in just a few minutes on the in-store Yr software on various interactive touch-pods where they can create patterns, upload images and create their own t-shirt design live on screen. Once it's all finished the design is printed live onto a high-quality American Apparel garment, right in front of your eyes at the print bar – a world first.
If you're interested - head over to Yr Store and get creative! They're at Unit 11, Boxpark in Shoreditch.
Here's a few pics from the launch night.