Behind The Scenes

April 16, 2014  •  Leave a Comment

A couple of months ago I was shooting behind the scenes at the making of the latest TV advert for Total Greek Yoghurt. 

The ad was shot in a corner of Spitalfields Market in London and the creative team built a small market of their own as a set. 

The advert stars street magician Ben Hanlin who's job it was to perform some amazing tricks with, err.. yoghurt!

I was there to capture the behind-the-scenes action, and I've created a little gallery for you to see what went on. The shoot took two full days. 

Attention to detail is key - all the food has to be perfect and as fresh as possible, the plants watered and all the product shots have to look perfect. 

It takes a lot of people to make a 20 second TV ad - and the days are long (and cold!) but in the end it's always amazing to see the finished advert on TV. 

Here's a selection of shots from the day - you can click through to see them in the gallery. 

If you want to see the finished ad it's here:


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