I've just finished putting together my latest showreel - and while I was chopping it together, it made me think about content - making good and engaging content is no easy task.
There’s no doubt about it. Video content can really be a powerful addition to a PR campaign. Done well - it can prove very worthwhile.
I'm not going to throw in a load of facts and figures and infograpics to illustrate this point - it’s been done ad-nauseum by video producers trying to sell themselves and a quick Google will pull up a whole bunch of statistics which will show you that video is the absolute most powerful being in the universe.
Many of my clients don’t actually know that my background is TV production. In my past I’ve produced all sorts of TV shows as well as shooting a documentary for Sky TV which was sold worldwide. I've been pretty focussed (pun intended) on building up my photography business over the last 4/5 years, but noticed that there's an increasing demand for video content.
What those years working in TV taught me was how to create compelling content. How to construct a narrative and to tell a ‘story’. Sometimes in 1 minute, sometimes in 45minutes - but nevertheless the skills are the same.
The rise of the ‘videographer’ in recent years has also given way to a lot of terrible content out there.
I mean REALLY terrible.
The availability of relatively cheap, high quality cameras have enabled people to purchase kit that shoots amazing quality images for a fraction of the cost of what it used to cost. The only issue is that what they are producing looks appalling.
As with photography - ‘the kit don’t maketh the talent’, and with all the gear in the world it is useless in the hands of a pretender.
Buying a top of the range set of knives doesn’t make you a chef. It’s really that simple.
I work a lot within the events industry - and notice a proliferation of horrific content being pushed out there. Wobbly camera shots, poor editing, badly shot images and so on. I can spot a movie edited on iMovie almost instantly - it’s full of the in built effects and graphics.
I’m amazed the folks who commission these videos can’t see just how bad they are - perhaps they are not paying much for them and are happy to accept the quality level because ‘it was cheap’. Surely they can't actually think they're a good representative of their brand?
I don’t think good has to mean super-expensive - but as with anything it will pay dividends in the long term to actually hire a professional who can take your ideas in hand and use them for your ultimate gain.
In my opinion- cheap content which is badly made can do more damage to your brand than not having it at all. If it’s not done well - why bother doing it at all?
So - if you want to see what I can do - take a look here