They found the process of hunting down the perfect image 'soul destroying' and wasted precious time seeking images which just didn't fit the bill. They also found that the images they found online were fairly out of date in terms of the London skyscape. New buildings weren't there - so they turned to me.
What better a way to get the images you want than getting them shot specifically for you.
So off I went - into London to create a whole library of shots that would perfectly match the marketing campaign.
Aside from the obvious benefit of getting the images you need they of course get to keep a library of images that can be used again and again. We also agreed a buy-out rate for all the images with no ongoing licence fees.
Long term use of stock-photography and associated image rights.would have also worked out more expensive than hiring me for a day's shoot too.
All shots were taken on the Leica M240
Here's a slideshow of my favourite shots from the day.